MARKETING OS

Know your customers.
Make every campaign
build on the last.

Connect customer insight, brand knowledge, and marketing tools with shared skills. Give your team more time for the ideas, judgment, and taste that make the difference.

18shared skills

06 workflows 06 capabilities 06 knowledge skills

OUR APPROACH

Start with how
your marketing works

Your positioning, customer language, and brand standards should travel with every brief and campaign. Your best workflows should be available to the whole team.

We map the work, connect the right context, and build one complete workflow alongside your marketers. Then we establish ownership, review, and the skills to improve it yourselves.

INTEGRATIONS

Your brand, data, and tools

A shared foundation for marketing, from the first customer signal to the next campaign decision.

01 / CONTEXT SOURCESWhat the system learns from

Brand & messagingPositioning, voice, claims, and creative standards

Customer truthInterviews, call transcripts, objections, and win/loss evidence

SalesforceAccount context, lead quality, opportunities, and pipeline

PerformanceCampaign results, funnel data, and experiment history

Market signalsCompetitors, category shifts, social listening, and search

Content & knowledgeApproved assets, customer research, and reusable expertise

MarketoPrograms, audience segments, nurture activity, and campaign engagement

HubSpotContact lifecycle, form submissions, email activity, and campaign context

Google AnalyticsAcquisition sources, website journeys, conversion events, and landing-page performance

↓ Shared brand context + reviewed skills + clear ownership ↓

02 / WORK SURFACESWhere marketers work and decide

ClaudeRun shared workflows with your company context

ChatGPTExplore insight, challenge a brief, and refine a narrative

SlackConcise decisions, review requests, and performance digests

MarketoPrepare email campaigns, nurture programs, and audience updates for approval

FramerTurn approved messaging into landing pages and CMS content, with review before publishing

FigmaDevelop campaign creative, review design variants, and hand off approved assets

Illustrative integration map. Connections and permissions are tailored to your stack; these demos do not access live systems.

WORKFLOW DEMOS

See workflows in action

See how Tinder could use Marketing OS

WORKFLOW / CUSTOMER-TRUTH

Customer truth

What would help adult singles returning to Tinder feel ready to start a conversation?

A sharper view of the customerExample preview

TINDER · HYPOTHETICAL SCENARIO

Give people a starting point for a real conversation.

Explore how a hypothetical Tinder campaign could connect audience research, creator content, paid social, and activation measurement.

COMPOSED FROM

SKILL LIBRARY

A shared practice for your whole team

18 illustrative skills showing how workflows, capabilities, and knowledge fit together.